LinkedIn has over 30 million users and is one of the main current business social networking sites.  I’ve had a LinkedIn profile for almost a year now and I will admit that I haven’t really known what to do with it.  I recently did some research on the site and  updated my profile so I can start to use this site as  a marketing tool.

I found a great website that walked me through each section of my profile on the site and while I did have many of these already done, this list helped me find out what I was missing and how I could improve on what I had already posted.   I found that list on Inc.com and you can view it here: How to Use Your LinkedIn Profile- a Checklist.

In addition to the items on this list, I also did some playing around and found the application section of the site.  One of the most beneficial apps I found was the ability to add my blog right onto my LinkedIn profile.

Not only is my profile more up to date and useful, I now have more knowledge and insight to help others set up and utilize their LinkedIn profiles for their marketing as well.

Now that my profile is up to date and I have a marketing plan for this specific site, I am ready to get the most of out LinkedIn!