LinkedIn has over 30 million users and is one of the main current business social networking sites.  I’ve had a LinkedIn profile for almost a year now and I will admit that I haven’t really known what to do with it.  I recently did some research on the site and  updated my profile so I can start to use this site as  a marketing tool.

I found a great website that walked me through each section of my profile on the site and while I did have many of these already done, this list helped me find out what I was missing and how I could improve on what I had already posted.   I found that list on Inc.com and you can view it here: How to Use Your LinkedIn Profile- a Checklist.

In addition to the items on this list, I also did some playing around and found the application section of the site.  One of the most beneficial apps I found was the ability to add my blog right onto my LinkedIn profile.

Not only is my profile more up to date and useful, I now have more knowledge and insight to help others set up and utilize their LinkedIn profiles for their marketing as well.

Now that my profile is up to date and I have a marketing plan for this specific site, I am ready to get the most of out LinkedIn!

~Cortni
www.essentialexcellence.com

Google Mobile
You can get to your Google calendar, post a blog to your blogger website, view your photos, catch up on your RSS feeds on Google reader, access your online Google docs, and more! And then there’s the option of performing a Google search by voice! One stop shopping with this app!

Google Maps
Google Maps is an excellent application. Search for local business, get directions, use GPS, view satellite images, and more. I like that it will find your current location via GPS and give you directions from there- even showing you where you are on the map in real time. It even gives street views if available!

Amaze GPS
My Pearl came with GPS and a program to use it, however you have to actually sign up for the service and pay an additional $10 a month to use it (as if the full blackberry data plan isn’t expensive enough). You can download Amaze GPS and get GPS capabilities for free!; I love how if I decide to take an alternate route, it will recalculate the route for me and tell me how to get where I’m going. This is a must have if you get lost a lot in unfamiliar places like I do!

Bible Reader
I used to have a Pocket PC and loved that I could put a Bible on there and be able to read it no matter where I was so I was excited when I found one for my blackberry! Olive Tree Bible reader has many free versions to download as well as some they charge a minimal fee for. They also have Christian books you can download into the reader. I love the search feature that helps you locate a verse or subject you are thinking of, even if you don’t know the specific reference.

Facebook
This one is a must have if you are addicted to Facebook like I am! Your blackberry will alert you on your home screen with a little FB icon telling you when someone has left you a message, made a comment on one of your photos, added you as a friend, and more! Plus the newest version will integrate with your blackberry address book and pull your friends profile pics into your address book so you will automatically have caller ID pictures for all your Facebook friends! And uploading pictures from your phone to your FB account is a snap because there will be a “Send to Facebook” option right in your camera menu!

Slacker Radio
While this is a list of my favorite free blackberry apps, I think Slacker Radio is one of my top favorites. With this app you can listen to online radio for free, with minimal commercials. You can skip past songs you don’t like and request to hear more of the ones you do. And you can even create customized stations based on your preferences. Plus you can listen to slacker radio on your desktop and sync your favorites to your phone. There are a few limits to the free version however, like a limited number of skipped songs, but it’s still an amazing app for free! I’ve heard Pandora is a pretty good one too, but I haven’t tried that one yet.

Grid Magic
This app was formerly called MiniExcel, which is exactly what it is. It is like a tiny Excel program on your blackberry. I personally use it to keep track of my Weight Watcher points, but you can keep track of pretty much anything on it! You can download the community version (non-commercial) of Grid Magic for free.

Opera Mini
There are just some websites that don’t show up well in a Blackberry browser and even if they do, sometimes it’s hard to find exactly what you want because the mobile site is so different from the regular site. With the mini Opera browser, you will see a smaller view of the original website, with a box that you can move around that will enable you to zoom into a specific portion of the page, which is really helpful when you know exactly where on a page you want to go, specifically if it happens to be at the bottom!

Radio Companion
Listen to over 1000 actual radio stations around the world and see the playlists for tons of other ones. You can add your favorite radio stations in your current city or the cities you used to live in or the cities you love and you can listen to their radio stations or simply see what is playing on the station at this moment, as well as the last 5 songs played. Not only will it tell what song, it will tell you the artist and the album (along with an album picture) and give you a link to go buy the song if you want. It’s a great way to listen to radio stations on your phone or simply find out the details about what just played on a radio station you are listening to somewhere else.

Are there any really cool ones that I missed?? Let me know!! Hope you enjoy these!!

Cortni

www.essentialexcellence.com

Twitter Terms

I view Twitter like a big party. When you sign up for a Twitter account, you are going to a big party. When you first get to the party, you are so overwhelmed by all the people that you’re lost and don’t know what to do. Feel a little familiar to your first day on Twitter? Finally you find someone you know- a friend! So you go over to them and start talking to and listening to them. When you follow someone on Twitter, it is like deciding to listen to what that person says at the party. Specifically, it is akin to practicing selective listening. There may be thousands of people at that party, but if you are only listening to 5, you will only hear 5 speak. You’ll be able to hear what they are saying if you are paying attention, whether or not they are talking directly to you.

It’s up to you who you choose to listen to- it may be your friends, people you admire, people who are in the same line of work you are, or people who could potentially be a client or a customer. The beauty is that you can always unfollow people, so if the things they say are offensive or boring or excessive, you can simply stop listening!

Now when you choose to follow someone on Twitter, it doesn’t mean they will automatically follow you back, meaning you can be listening to them talk, but they can’t hear you unless you talk to them directly. As a general rule of thumb, people will often follow you in return when you follow them, but that’s not always the case.

Engaging in Twitter conversations is like walking into the party room that contains all the people you are following (as well as everyone who is following you). From here, you can jump right into a conversation that someone else is having, make a comment about what someone else said, offer a suggestion to someone’s problem or answer someone’s question. The key is not to try to jump into a conversation that happened 2 hours ago, because chances are its over and they’ve moved past it.

Posting a tweet is like walking into the party and saying something. Everyone who has chosen to follow you (or listen to you in the party scenario) will be able to hear what you just said. Your close friends and people you know well will probably actually pay attention and might answer back and complete strangers may ignore you unless you have something extremely interesting to say or unless you are talking directly to them.

A reply message, or an @ post is where you are replying to someone. This is where you post a tweet that begins with @(insert Twitter name here). This is like you walking up to your friend at the party and telling him or her something. Everyone who is listening to you can hear what you are saying, but you are speaking directly to your friend. A direct message is a post that is only seen by the person you direct it to. This is like walking up to your friend and whispering a secret into their ear and no one else but your friend knows what you said.

What to Tweet
The life of every party is usually the one that has the most interesting things to say. So it is on Twitter. If you have interesting things to say and helpful information, people will a) think you’re smart and b) probably want to talk to you, or at least continue listening to you. The specific things you would want to tweet about in order to build your business depends a lot on what you do and what your goal or purpose for using Twitter is. If you are stuck here, consider hiring someone to help you come up with a Twitter action plan tailored specifically to you and your business (Shameless plug here, sorry!)

What not to Tweet
Trying to sell yourself and your business on Twitter is like walking up to random strangers at the party and giving them a flyer and telling them all about what you do. If you were to do this, people would avoid you like the plague. Instead, you build rapport with people by having conversations with them and *when appropriate* mention what you do. If someone is truly interested in doing business with you, they would take you aside to a quiet part of the room to talk business. In Twitter, a developing business relationship is best done via Direct Messages and/or e-mail. If someone doesn’t show interest in doing business with you when you mention what you do, don’t try to sell them on it!

Also, be wary of posting a lot of promotional tweets. If there were a guy at the party just standing in the middle of the room yelling about his business every hour or so, I’d stop listening to him (in real life I’d leave, but it’s a bit easier on Twitter). Yes, on Twitter I would un-follow. There is nothing more annoying than people who can only talk about themselves and their business.

There is so much more to learn about Twitter and I’m not going to pretend I’ve covered even a fraction of that. Hopefully I shared Twitter in a new light that can help you understand just a little bit better and enables you to get some positive use out of it. If you have any additional questions, e-mail me (Cortni@essentialexcellence.com) or hit me up on Twitter (@CortniMarrazzo) and I will do my best to answer

]]> http://essentialexcellence.com/blog/?feed=rss2&p=17 0 http://essentialexcellence.com/blog/?p=16 http://essentialexcellence.com/blog/?p=16#comments Mon, 04 May 2009 17:44:00 +0000 cortni@essentialexcellence.com http://essentialexcellence.com/blog/?p=16 I’m a firm believer in the importance of exercise and being healthy and even though it’s not always my first priority, I always try to be active and take care of myself. Especially since I sit at a desk for most of the day doing what I do (unless it’s nice outside, in which case I’ll be sitting on my back deck!) So this past weekend I decided to participate in our city’s annual Bloomsday race, which is 7.5 miles long! I’m not much of a runner although I do enjoy jogging for short periods of time, so I knew I couldn’t run this thing (without proper training that is) but I elected to walk it with a group of friends.

We arrived downtown at about 8:30 and stood around for an hour and half until our color group got to start. It was chilly and cloudy, but luckily not raining. At 10:00am we got to start and while we jogged a bit during the first part of the race, my friend and I could barely walk by mile 5 because our feet were in so much pain!! But we hobbled through and made it to the finish line in about 2 hours total. Of course after we officially finished we had to walk another half mile or so to get our race T-Shirts.

Participating in this race was a fun experience. This event is such a part of the community I live in and this was my first time participating after living here for 3 years. I really felt like I was officially a Spokane resident. The race started downtown and even though downtown Spokane can’t really compare to the downtown Seattle I’m used it when it comes to size, it still has it’s own character that I like (plus there’s less traffic!!). And while a race in Seattle will often have a view of the Sound, at least we had a view of the Spokane River. The race took us through some beautiful areas of the city that I had never seen before. I really appreciate the beauty of the Pacific Northwest and I thank God that I get to live here. (We even saw coyotes during our run!)

So here I am the Monday after and although my feet still hurt a little, I’m feeling proud that I was actually able to jog/walk over 8 miles yesterday and participate in a big part of the Spokane, WA culture. And I’m glad I made it through alive! For more of my race pictures, view my Bloomsday facebook album. ~Cortni Marrazzo essentialexcellence.com

I’m trying to find all the fun and productive things I can do with my facebook business page so I can help others figure it out too. Some people have a hard time understanding how they can use social media (Facebook, Twitter, etc.) for their businesses and that makes complete sense if they are not familiar with social networking as a whole! Lucky for me, social networking is a part of my generation and add to that the fact that I’m a pretty quick learner and am pretty good at teaching others, I’ve found a great new service that I can offer my clients and help them get social networking to work for them! I hope I can help people learn even more about social networking from reading my blog!

Have a great day!!
~Cortni
www.essentialexcellence.com

One of the things I wanted to do today was write a blog post listing my favorite free Blackberry apps. I just got a new Blackberry Pearl last month and I LOVE it! I just downloaded a new app last week though that I REALLY love! I wanted a weather app on my phone that would tell me what the weather is like outside and what the forecast is without having to open a browser and going to a weather site. After searching, I found Weather Bug and I LOVE it! The best thing about this app is that it displays the current temperature in your city right on the app icon so when it’s on your home screen all you have to do is look at your phone to see what temperature it is outside! I’m kind of addicted to thermometers and finding out the weather so this is a nice feature for me. Plus I live in a city where the weather can change dramatically in just one day (case in point it was 80 degrees on Tuesday and snowing yesterday).

So a follow up blog post with my other favorite FREE blackberry apps (because I haven’t yet paid for a single app) will be coming soon. For now, I hope you enjoy the Weather Bug!

I’m excited about all the media mentions we’ve been getting. Time to get working on those press releases!

Essential Excellence
www.essentialexcellence.com

The previously mentioned article that first appeared on entrepreneur.com has now been picked up my MSNBC, the Washington Post and Fox Business! Check out the links!!

http://www.msnbc.msn.com/id/28735902/

http://www.foxbusiness.com/story/personal-finance/on-topic/small-business/real-world-cost-cutting-practices/

http://www.washingtonpost.com/wp-dyn/content/article/2009/01/19/AR2009011902970.html

http://biz.yahoo.com/entrepreneur/090113/199476_id.html?.v=1

YAY!!!

www.essentialexcellence.com

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